A wiki formatted definition, as I write it, is: '''Field and tab''' refers to a limited set of servi

A wiki formatted definition, as I write it, is: '''Field and tab''' refers to a limited set of services provided in the [[marketing research]] industry. The name refers to the task of '''''field'''ing'' a questionnaire (that is, interviewing consumers or whomever is the target market, to get their response data to an array of questions), then '''''tab'''ulating'' the resulting data into convenient two-dimensional tables (called "cross-tabulations"), based on answers to at least two of the questions included in a survey. {| border="1" |+ An example of a '''cross-tabulation''' (simple) ! Answer choices !! All Respondents !! Males !! Female |- ! Voted for Democrat | 55% || 50% || 60% |- ! Voted for Republican |45% |50% |40% |} A field and tab research ulta store hours vendor will typically not be responsible for drafting a questionnaire or assisting on high-level sampling design discussions. Likewise, after the data has been collected and tabulated, the vendor will typically not interpret the resulting data nor prepare a deck of presentation slides. These responsibilities fall on the client (the research buyer) or on a [[consulting|consultant]] that the client may hire. Field and tab is always a part of the offering of a [[full service research]] vendor. ulta store hours A full-service firm will sometimes offer only their field and tab component when the budget for a particular ulta store hours study is limited. ==Bibliography== * Hague, Paul N., '''Market research: a guide to planning, methodology & evaluation''' ulta store hours (3rd edition), Kogan Page publisher, 2002. [[Category:Research methods]] Note : The content published above is released to the public by Gregory Kohs, under the terms of the Creative Commons, Attribution-Share Alike 3.0 Unported license. All respectable attempt ulta store hours should be made to attribute the original content to Gregory Kohs.
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