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Praha - no exceptions constitute slim readiness and reliability of some employees in dealing with customers. For the unfortunate firms go there Mystery shopping, the English phrase, under which hides quite popular marketing method to help improve the quality of services in contact with clients. Not only suggests how to increase the level of service firms, but for example, for college sawgrass mills mall hours students, it is also decent and interesting Brigade. sawgrass mills mall hours The most frequent applicants for services "mystery shoppers" are understandably banks, travel agencies, airlines and retailers. The friendly sales staff is in these fields is one of the cornerstones of success.
On the counter Airline author: CT24, source: CT24 http://img.ct24.cz/cache/140x78/article/11/1050/104977.jpg?1250415854 The Bank author: CT24, source: CT24 http: // img .ct24.cz / cache / 140x78 / article / 11/1041 / 104068.jpg? 1250018447 Petra Průšová author: CT24, source: CT24 http://img.ct24.cz/cache/140x78/article/12/1121/112060 .jpg? 1253284788 Office author: CT24, source: CT24 http://img.ct24.cz/cache/140x78/article/12/1121/112058.jpg?1253284760
"Mystery sawgrass mills mall hours shopping or fictitious purchase is actually that that the worker in the firm behaves as a customer. This means that requests for services and tests how employees behave, whether they comply with all the rules. Recently, such new trend especially in England, that began to be used on civil servants, officials, "explains Peter Průšová, president of the SIMAR which brings together agencies involved in market research. sawgrass mills mall hours
According to Martin Soucek, Director of Research Services, GfK is the beginning of the survey vendors reasonably formulated client request. Accordingly, it is necessary to build the project, the polling scheme and hire mystery shoppers appropriate. "Selection of mystery sawgrass mills mall hours shoppers to match the tasks to be fulfilled. They are trained, as well as to the role that they play, who they represent, as well as to the information to be obtained. These usually correspond to the internal regulations of the client, the client issue, "describes an important part Soucek. False customers will then start running to branches or outlets that have tested. Jimi recorded data is then statistical methods and analyzed according to client specification.
The most common sawgrass mills mall hours candidates for the exam willingness of its employees are representatives of the banking sector, travel agencies, car dealers and restaurants. "All companies that are engaged in selling, trading or something else. Must have extensive distribution sawgrass mills mall hours network but whether consultants or branches," says Director of Sales & Marketing company GFK Czech Jaroslav Jira.
In the Czech Republic we encounter specialist agencies ie doing nothing but Mystery shopping, and then on the classic agency, which is only one of the many research techniques. sawgrass mills mall hours Both, however, need to be carefully selected. "We need to focus on what I like the quality assurance agency provides control sawgrass mills mall hours of its workers to ensure ethical sawgrass mills mall hours standards, which is needed in this area to keep in mind," says Petra Průšová, which is beyond the leadership of the non-profit association also the director of the company Millward Brown CZ, which offers services Mystery shopping.
"Ethics mystery shopping as a research method is basically a very important part of this whole investigation, because Mystery shopping sawgrass mills mall hours is true that the investigated person may not be detected, it means that the results are submitted to our clients, you can not go down to the level of individual persons or can not be connectable with that person. "
"The first phase is Mystery shopping, when you find out how it is that your sales network. The second stage is to develop the basic rules of customer service or their modifications, sawgrass mills mall hours which are then trained in the third phase and the fourth phase is then setting up an incentive scheme for employees so to be motivated to adhere to those standards and to apply the techniques learned in training, "says Barbara Hrabalová of company Market Vision fact that the errors sawgrass mills mall hours of staff is often only the beginning of their later training. Průšová adds that Mystery Shopping should be repeated more often a year, that it should give even establish a direct strategy for staff training.
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